Decoding Advertising With Rowan, Age 7
by Rachel Creager Ireland
Rowan: Why does it say “Milk’s favorite cookie?”
Me: They want you to think about cookies when you think of milk.
Me: Well, it’s kind of clever when you think about it, because people often think of milk as a healthy food which they eat frequently [she knows I don’t agree with this idea], so they’re trying to get you to think of cookies when you think about something healthy, instead of when you think of junk food that you don’t eat very often.
Me: What do you think about that?
Rowan: I think they’re a bad company if they do that. But I like the cookies.