Decoding Advertising With Rowan, Age 7

by Rachel Creager Ireland

Rowan: Why does it say “Milk’s favorite cookie?”

Me: They want you to think about cookies when you think of milk.

Rowan: Why?

Me: Well, it’s kind of clever when you think about it, because people often think of milk as a healthy food which they eat frequently [she knows I don’t agree with this idea], so they’re trying to get you to think of cookies when you think about something healthy, instead of when you think of junk food that you don’t eat very often.

[silence]

Me: What do you think about that?

Rowan: I think they’re a bad company if they do that. But I like the cookies.

If you make your own cookies, you get to lick the beaters.

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